Social media like Twitter not only blur the lines between public relations, marketing, and brand building, but they require a completely different approach than the traditional media. While brands and companies thought they could control the message and their image before, they must give up that illusion of control to maximize the use of social media.

People are talking about you (if you're lucky). You can engage them, or you can message them. Engaging wins you evangelists and instant feedback. Messaging (massaging) them yields frustration and a feeling that social media doesn't work.

Master Yoda said, "You must unlearn what you have learned." Be a person, not an artificial brand.

Learn how: www.linkedinsolutions.com

• Add New
• Search
• RSS

Comments (0)

Write comment

Your Contact Details:

Name:

Email: do not notifynotify

Website:

Comment:

Title:

UBBCode:         -color-aquablackbluefuchsiagraygreenlimemaroonnavyolivepurpleredsilvertealwhiteyellow -size-tinysmallmediumlargehuge

Message:

Powered by !JoomlaComment 4.0 beta1

!joomlacomment 4.0 Copyright (C) 2009 Compojoom.com . All rights reserved."