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Social Media Success Stories Social Media for Customer Service and Job Lead Generation
| Social Media for Customer Service and Job Lead Generation |
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| Written by Mike Ellsworth |
| Monday, 18 May 2009 12:47 |
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Social networks are, of course, more than blogs. I submit that Twitter is rapidly evolving into a viable way to generate job leads. For example, I recently made an offhand comment in response to a tweet about Ektron, a Web content management system (WCMS) that my brother used to be a VAR for. My brother no longer is because they got fed up with the product and its support. He called it a toy. Since I was limited, of course. to 140 characters, I couldn't put the back story in there, so when I replied to a tweet about a comparison of the open source WCMS Joomla and Ektron, I said, in part, "Ektron's a toy." Not 10 minutes go by and I have a reply from a guy at Ektron, wanting to talk to me about my concerns with their product. He obviously has a Twitter search set up and monitors any mentions of the corporate name. We had a bit of an exchange (via Twitter), and I told him the bit about my brother's experience. (Interestingly, when I said they had a long-standing Microsoft-related bug they didn't and wouldn't fix, he said, "Which one?") So this is an anecdote about not just customer support, but maintenance of brand image. How does this relate to generating jobleads? Imagine if I had instead said, "I'm thinking of targeting XYZ Corp. and ABC Corp in my job search. Who has experience with both and an opinion about which I should approach?" It's entirely possible the responses to your tweet would offer information and even leads toward getting that job. So consider using social media - where you can engage potential employers or their employees one on one - as a source of leads. |
| Last Updated on Monday, 18 May 2009 13:04 |